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SEO

The Marvel of SEO: What Iron Man Teaches us about Publicity

Ever watched an Iron Man movie? Tony Stark, with his brilliant engineering and dramatic flair,…

adminOctober 3, 2023

Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.

Richard Branson

Marketing & Branding

Unveiling the Truth: Are Industry Awards Worth the Investment?

Today, I address a topic that often stirs curiosity and intrigue among our clients and…

adminSeptember 18, 2023

Marketing is a contest for people’s attention.

Seth Godin

Public RelationsSales

Boosting B2B Sales in a Challenging Mortgage Market: The Power of Strategic PR

Let’s face it: the current state of the mortgage market is far from rosy. Right…

adminSeptember 17, 2023

Public RelationsSalesStrategy

Maximize Your Sales Impact Now: The PR Strategy That’s Helping Business Leaders Crush the Competition

In a time of high interest rates and fierce competition, companies in the real estate…

adminSeptember 17, 2023

SalesStrategy

Seize the Opportunity: Top 5 Strategies to Emerge as a Leader in a Market Downturn

The current state of the mortgage industry appears grim. But this only represents part of…

adminSeptember 16, 2023

Marketing & Branding

The Great Resignation of Marketing Executives Meets a Market Contraction: How to Optimally Staff Marketing in 2023

Feeling the pressures of both “The Great Resignation” and the contraction in the mortgage industry?…

adminSeptember 15, 2023

Business has only two functions – marketing and innovation

Milan Kundera